Hello, I'm Yu-You, also Amber 👋
I'm a London-based UX designer with a background in research, cross-cultural insights, and start-ups. I work with teams to challenge assumptions and create clear, trustworthy experiences. I also excel at simplifying the user journey and clarifying information.
Hi, I'm Yu-You, also Amber 👋
I'm a London-based UX designer with a background in research, cross-cultural insights, and start-ups. I work with teams to challenge assumptions and create clear, trustworthy experiences. I also excel at simplifying the user journey and clarifying information.
Hello, I'm Yu-You, also Amber 👋
I'm a London-based UX designer with a background in research, cross-cultural insights, and start-ups. I work with teams to challenge assumptions and create clear, trustworthy experiences. I also excel at simplifying the user journey and clarifying information.
Hello, I'm Yu-You, also Amber 👋
I'm a London-based UX designer with a background in research, cross-cultural insights, and start-ups. I work with teams to challenge assumptions and create clear, trustworthy experiences. I also excel at simplifying the user journey and clarifying information.
Connector
I bridge ideas and people together.
Activator
I turn insight into impact.
Problem-solver
I seek to gain understanding.
Wireframe
UX Design
Usability testing
Kind & Mindful
Accessibility & Inclusivity
Humour
Leadership
Improv Team Building
Facilitate
Project Management
Problem Solving
Open-Minded
💻
Curious Mind
A/B Testing
Workshops
Animal lover 🐶
Empathetic
Information Architecture
Research Methods
Equality & Diversity
Diversity Background
Design Thinking
Coaching
Immersive Experience
Beyond the Desk
What Makes Me, Well, Me
Beyond the Desk
What Makes Me, Well, Me
Previously, I worked as a sales associate for various luxury brands, gaining valuable skills in communication and asking questions. I also hold a BA in Applied Theatre and Drama and an MSc in Management of Innovation, which have strengthened my strategic thinking and empathetic understanding. My approach to design and research combines immersive techniques with humour and storytelling.
At the moment, I'm taking improv classes, excel at team building and facilitation, and enjoy the present. I also learn to respond to unexpected problems and embrace making mistakes.
